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Company Description

DecisionMe, Inc., is a decision intelligence company focused on helping individuals and teams make more informed decisions through a proprietary decision framework enhanced with the most advanced AI assistance, machine learning, and collaboration technology. Based in Westborough, MA, the company offers the raDAR™ application as well as decision-engineering consulting, training, and speaking services. DecisionMe was founded by entrepreneur Glenn D. House Sr., who previously served as Founder, CEO, and CTO of 2Is Inc., and as CEO of two other companies—all of which were successfully acquired by publicly traded firms. He has devoted his career to the application of decision science in addressing some of the most complex and critical challenges across a range of industries, including electronic design automation, internet content distribution, supply chain management, aerospace, and defense.

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Media FAQ

Q: What makes your product so unique?

A: Complex decisioning tools once reserved for massive industrial companies, is now simplified and available to all professionals, entrepreneurs, and small business owners. Before decisionMe's raDAR™, professionals would be mired down in multiple spreadsheets with hundreds of rows of criteria and constraints. Working alone and sometimes in a group, individuals would often miss clearly defining the decision at hand, necessary and useful criteria, and hidden constraints. Now with raDAR™, navigating complex decisions is easy, timely, and if you make a mistake along the way, you can quickly go back and adjust, without starting over. The application employs AI to help define the decision and then uncover criteria and constraints beyond the users’ expectations to drastically increase the effective outcome of the chosen decision.

The development and design of raDAR™ comes from more than 30 years of experience from a decisioning expert, Glenn D. House Sr. He and his team have developed a proprietary solution to remove all 11 types of bias from the decisioning process, including those commonly found in everyday AI recommendations. When individuals ask their peers, parents, and colleagues for advice, the decision is immediately clouded with that person’s opinion or experience making a decision that may have been the right one for them, but not for the person currently making a similar decision. Removing bias from decisioning makes the result much more likely to be a success for the individual making the decision.

Q: How do customers benefit from using your app?

A: Users gain access to a proprietary decision framework that helps them avoid choosing less than ideal outcomes that cost more in time and other valuable resources.

Reduced anxiety and stress related to life’s big decisions. Until now, multi-factor decisioning has been tricky and time consuming. Crafting the decision question, including all of the pertinent decision criteria, as well as any relevant constraints is made 100X easier with AI. Rather than missing important decision elements, decisionMe's raDAR™ application surprises even the most well-versed topic expert with information that should be included in the analysis. The result is a level of peace of mind and confidence in the decision that has never before been available.

raDAR™ insights and reporting unveils the logic behind the decision. It answers key potential objections including; which criteria was the most important, was bias removed from the decision, which decision is statistically best for this exact set of decision criteria and constraints. Each decision is delivered with a set of charts and graphs the user can confidently present with their final decision.

Q: Tell me more about the app’s typical user.

A: The typical application user is someone who is working in a professional capacity, as an entrepreneur, or small business owner who makes both personal and business decisions often and seeks more structure and confidence in how they go about making decisions. Professionals within organizations that are audited by CMMI (Capability Maturity Model Integration) will be most familiar with the frameworks decisionMe's raDAR™ applies to its decision-making technique. Now, highly effective decisioning solutions are available for all businesses and professional individuals rather than being reserved for large industrial organizations.

Q: What was the genesis of the product idea?

A: Glenn D. House Sr., a serial entrepreneur, has delivered valuable technology-based products to big industry for more than three decades. Both his teams and that of his clients have used variations of DAR, decision analysis and resolution to perform decisioning operations on complex, multi-factor decisions. Most recently, Glenn used his decision-making protocol to solve big decisions for military industry giant, Northrup Grumman, a key product provider to the United States Department of Defense, producing statistically sound outcomes for decisions with thousands of criteria and constraints.

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Q: Who is your founder?

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